DATING
Art Director & Design: Aysia James
Research & PR: Nyeka Weaver, Elaine Nutter-Diaz
Copy: Kristina Olsen
A graduate school group and I were tasked to look into Surreal's target audience, create a persona, and come up with an experience. Surreal targets Millennials who are trying to find a balance between healthy and on-the-go meals. Surreal Dating is our solution for the ever-focused generation to try out a new cereal they'll love and get to meet like minded people.
Let’s face it.
Dating is a little bit awkward.
Leading up to the event
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Paid social
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Partnership with dating apps Hinge and/or Bumble - Surreal’s event will appear leading singles RSVP
A Surreal Twist on Meet-ups: Singles Speed Dating
The Surreal restaurant:
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Surreal brand colors in combination with romantic ambient lighting providing the perfect photo op, creating online buzz & exposure
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Singles will try out different flavors & different dates
The “Flavor of Love” sheet:
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Each single will have a flavor sheet
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They'll jot down notes about the flavor they’re testing out, and notes about their dates
At the end of the night, all singles will walk away with a complimentary box of cereal with their favorite flavor - and a possible new date!
